My name is Atlas Geils, and I started this brand as a way to honor individuality, encourage self-expression, and most importantly, share the gospel through fashion.

Growing up, I didn’t think much about my faith. It wasn’t until my parents enrolled my sister and me in a local Christian school that everything started to change. In ninth grade, I truly discovered my relationship with God, and it transformed my life. when I was part 12 Strong Elite Team, I’ve felt a deep calling to live boldly in my faith and help others do the same.

That’s what led me to start Cross & Crown Apparel. I wanted to wear my faith with pride—and give others a way to do the same. Every piece in our collection is carefully designed to not only look good, but also carry a message of truth, hope, and purpose.

This brand isn’t just about clothing. It’s about confidence. It’s about identity. And it’s about using fashion as a tool to live out your faith and inspire those around you to do the same and follow Jesus Christ.

Thanks for being part of the journey.

— Atlas Geils